Code of Ethics

Ethics is a hot topic in the blogging world, so I’ve decided to put my code of ethics front and center. First I have included disclosures of any compensated relationships in the airline/travel industry. Then you will see details about my willingness to accept free or discounted products along with all offers, whether they have been accepted, and whether any blog posts were written about them. My goal is to be an open book here. You can always me with questions or comments at odenwaelder.info.

Disclosure of Current Compensated Relationships

  • I currently have no financial holdings in any airlines
  • I am not currently working with or having discussions about working with any airlines or airports

Historical Disclosures

  • I was compensated with options to serve on the advisory council for , but the company has dissolved
  • I was paid to write an occasional column for from 2013 through 2015
  • My role on the advisory council for ended in June 2016
  • I was paid to write a weekly column for the Intuit Small Business Center until July 2015
  • I stopped writing for in 2014
  • Airbus sponsored a series of posts during the week of November 11, 2013. My interaction was limited strictly to their marketing agency
  • On July 30, 2013 I agreed to accept 75,000 TrueBlue points to participate on the JetBlue New Onboard Experience Advisory Board. This panel never succeeded and the points were never awarded
  • Credit card links were removed in 2012 and no further compensation will be earned
  • I stopped writing for in 2012
  • My contract to write the Headwinds blog for (now part of CBS) ended in March 2011
  • My consulting work for ended in August 2010.
  • My short term social media consulting project for Long Beach Airport ended in August 2010
  • My content reproduction agreement with BoardingArea.com ended in March 2010

Code of Ethics

For the purpose of this code, “free and/or discounted products and services” refers to anything above the cost of a meal offered to me for free or for a discount simply because of my status as a blogger

  • When I write about free and/or discounted products and services, I will always disclose on this page who gave them to me, when they were given to me, and when I wrote about them. I will also include the discount amount offered in any post on the products/services.
  • I will always write the truth about a product or service regardless of whether it is good or bad. I will never trade favorable press for free and/or discounted products and services.
  • I will only accept free and/or discounted products and services if the people offering the product/service confirm that they have read this code of ethics and are willing to abide by the rules that have been set here.
  • Just because I have been provided with free and/or discounted products and services doesn’t mean I will write about them. The only criteria for determining whether or not to write about a product is if it will make for a compelling post, good or bad.

List of Offered Free or Discounted Products/Services

The following is a full and complete list of products/services with a value of over $100 that have been offered to me along with whether they were accepted or not. This list does not include invitations to events unless a free or discounted product or service accompanied that invitation.

CompanyOfferDateAcceptedBlogged
Korean AirTrip to Korea8/7/2019NoN/A
United AirlinesMedia Day air and hotel8/4/2019YesTBD
Southwest AirlinesHalloween Party Judge8/1/2019NoN/A
Hawaiian Airlines6 Neighbor Island Flights in One Day7/3/2019YesTBD
Alaska AirlinesSeattle lounge opening6/24/2019NoN/A
TAP Air PortugalSFO Inaugural Flight5/2/2019NoN/A
Southwest AirlinesHawai’i Inaugural Flight2/28/2019No N/A
Virgin AtlanticA350 Reveal Event2/25/2019Yes But Had to Cancel 4/11/2019
SouthwestFlight to Southwest Rally Las Vegas2/8/2019Yes
2/21/2019
Alaska AirlinesAlaska upgraded Airbus event1/28/2019No N/A
AmericanAnnual leadership conference flights1/23/2019Yes 3/4/2019
3/11/2019
3/12/2019
SouthwestFlights for Herb Kelleher Memorial1/14/2019Yes 1/24/2019
2/05/2019
Virgin AtlanticBiofuel Demo Flight9/21/2018Yes (taken by correspondent) 10/11/2018
10/18/2018
11/1/2018
SpiritOrlando Media Tour9/13/2018NoN/A
British AirwaysCelebration of 60 Years of Jet Service Over the Atlantic8/31/2018NoN/A
Hawaiian AirlinesLong Beach Inaugural Flight Invite5/8/2018YesTBD
Air CanadaEvent in Toronto and Vancouver4/5/2018NoN/A
China EasternTrip to Bangkok3/21/2018NoN/A
AmericanInvite to Annual Leadership Conference1/15/2018Yes02/27/2018
Korean AirInvite to Incheon Terminal 2 Opening12/13/2017NoN/A
AmericanInvite to Fly Snowball Express11/29/2017NoN/A
Air CanadaInvite to Roll-Out of New Premium Experience11/16/2017NoN/A
United AirlinesInvite to Final 747 Flight09/18/2017Yes (for another writer)11/14/2017
British AirwaysInvite on 25th 787 Delivery Flight09/06/2017NoN/A
Delta Air LinesInvite to Customer Experience Showcase 201708/29/2017NoN/A
Southwest AirlinesInvite to 737 MAX Rollout08/16/2017NoN/A
American AirlinesInvite to Media Day08/07/2017NoN/A
TAP PortugalInvite to Retro Livery Flight06/26/2017NoN/A
American AirlinesInvite to Flagship Dining Event04/21/2017NoN/A
Alaska AirlinesMilk Run from Anchorage to Seattle04/08/2017Yes06/29/2017
07/31/2017
08/01/2017
08/03/2017
08/07/2017
08/08/2017
08/10/2017
SabreInvite to Airline Technology Exchange04/05/2017Yes05/18/2017
06/05/2017
Delta Air LinesInvite to media day03/30/2017NoN/A
Viva AirInvite to inaugural Viva Peru flight03/29/2017TBDTBD
British AirwaysFlight to London for BAinvesting4U Launch03/20/2017NoN/A
Delta Air LinesInvitation to Delta Grammy Party01/27/2017YesN/A
United Airlines777-300ER Polaris Demo Flight01/25/2017NoN/A
American AirlinesAnnual Leadership Conference01/09/2017Yes02/07/2017
Grand Velas Riviera MayaWendy Perrin WOW List Summit12/01/2016Yes01/17/2017
01/18/2017
Royal Air Maroc/The Moak Group787 Delivery Event in Seattle11/15/2016NoN/A
Delta Air LinesHavana Inaugural Flight11/11/2016NoN/A
Alaska AirlinesFlight to Merger Closing Event (if it happens)11/10/2016NoN/A
Alaska AirlinesHavana Inaugural Flight11/10/2016NoN/A
Southwest Airlines, VisitBurbank, San Jose Airport, Sacramento9 Airports, 1 Day adventure where swag was given at every stop (mostly small things, but VisitBurbank did give a night at the Burbank Marriott along with theme park tickets08/09/2016Yes09/01/2016
09/08/2016
Southwest AirlinesFlights to Seattle For Rollout of New Interior05/31/2016Yes08/16/2016
08/22/2016
United AirlinesFlights to NYC For Media Event05/20/2016NoN/A
Wow Air Bristol InauguralTrip from Baltimore to Bristol, UK04/21/2016NoN/A
JetSuiteX Joyride Around LA30 Minute Flight Around LA04/13/2016Yes but plane broke so never took flight04/21/2016
Delta Media DayFlights and hotel03/18/2016NoN/A
Allegiant Media DayFlights and hotel03/07/2016Yes but got sick so didn’t goN/A
American AirlinesUpgraded paid return flight from DFW to LAX for Salesforce.com speaking event03/02/2016Yes03/15/2016
ExpediaInvite to Expedia Partner Conference (flights/hotel/transport covered)11/10/2015NoNo
QatarInvite to 787 delivery ceremony at Boeing10/1/2015NoN/A
UnitedNew First Class seat rollout08/27/2015NoN/A
HawaiianGlobal Media Day6/29/2015Yes10/22/2015
11/3/2015
Frontier21st Birthday Party Flight to Vegas06/23/2015NoN/A
JetBlueFly to NYC to meet with management06/11/2015NoN/A
UnitedFlight attendant training in Houston06/10/2015In progressTBD
WestJetBombardier 500th Q400 Celebration06/03/2015NoN/A
Emirates AirlinesInflight Preview of “Living in the Age of Airplanes”3/23/2015Yes (by Derek Pugh on behalf of Cranky)04/21/2015
Alaska AirlinesTechnology Demo Flight03/19/2015NoN/A
IcelandairNorthern Lights Flights02/02/2015NoN/A
American AirlinesLeadership Conference01/19/2015Yes3/3/2015
3/9/2015
Etihad787/A380 Launch Event in Abu Dhabi11/26/2014NoN/A
Etihad787 Delivery Ceremony in Seattle9/15/2014NoN/A
TravelportIgnite Conference (paid for hotel only)8/12/2014Yes11/10/2014
11/17/2014
SouthwestSouthwest Media Day8/12/2014Yes9/15/2014
9/16/2014
9/18/2014
ANA787 Flight from Seattle6/18/2014NoN/A
American AirlinesLeadership Conference5/30/2014Yes6/19/2014
6/24/2014
Delta Air LinesInside Delta Blogger Experience4/25/2014NoN/A
HoneywellInternational Media Day4/24/2014Yes5/22/2014
5/29/2014
6/10/2014
8/19/2014
Hawaiian AirlinesVisit to Headquarters in Honolulu3/27/2014Yes7/7/2014
7/8/2014
7/14/2014
7/15/2014
7/21/2014
7/22/2014
IATAAnnual General Meeting3/24/2014NoN/A
Silk Air737 Delivery Ceremony in Seattle1/20/2014Yes2/11/2014
2/13/2014
2/25/14
United AirlinesVisit to Reopening of Concourse E at SFO1/18/2014NoN/A
JetBlue AirwaysInaugural Wifi Flight11/19/2013NoN/A
United AirlinesVisit to Headquarters in Chicago10/30/2013Yes12/12/2013
12/16/2013
12/17/2013
12/18/2013
12/19/2013
Turkish AirlinesFlight for SocialTrippin Event10/25/2013NoN/A
Qatar AirwaysFlight for oneworld Entry Ceremony10/7/2013NoN/A
KLMNew Business Class Seat Trip New York – Amsterdam9/6/2013NoN/A
Air FranceTrip to Paris for New Coach Upgrade Announcement9/6/2013NoN/A
DeltaDelta Shuttle LAX-SFO flight8/22/2013Yes9/26/2013
British AirwaysA380 Inaugural LAX to London7/22/2013NoN/A
Korean AirAll inclusive 72 hour trip to Korea5/7/2013Yes6/10/2013
6/17/2013
6/25/2013
7/2/2013
British AirwaysA380 delivery flight6/10/2013NoN/A
US Airways Media Day and Leadership ConferenceTwo roundtrips to Phoenix for US Airways events3/12/2013Yes4/25/2013
4/29/2013
4/30/2013
5/6/2013
5/7/2013
Travelport and CAPATrip to Dublin for Travelport meetings and 3/12/2013Yes4/16/2013
4/18/2013
4/23/2013
AmericanLHR trip to experience new business class3/5/2013Yes6/27/2013
7/11/2013
Air New ZealandInflight focus group2/27/2013NoN/A
FarelogixMedia Day air and hotel covered1/2/2013Yes2/26/2013
British AirwaysBA Catchup and The Who Concert12/27/2012YesNone
Lufthansa747-8 Media Trip to Frankfurt12/11/2012NoN/A
Qatar Airways787 Inaugural to Doha10/23/2012NoN/A
LenovoYoga loaned for 10 days10/18/2012Yes12/12/12
LAN787 Inaugural08/13/2012Uninvited due to space limitationsN/A
SouthwestTrip to Oshkosh for AirVenture06/28/2012NoN/A
British AirwaysTrip to London for Olympics06/20/2012Yes08/07/2012
08/09/2012
SouthwestTrip to Cabo on inaugural flight from Orange County05/16/2012NoN/A
Allegiant AirPaid speaking engagement at airports conference03/29/2012Yes05/16/2012
Southwest737-800 Inaugural03/27/2012NoN/A
Air FranceFlyerTalk event in Paris03/27/2012NoN/A
US AirwaysFlights to Phoenix for Media Day03/07/2012Yes03/26/2012
03/28/2012
AlaskaLogo baby hoodie and onesie for my son02/14/2012YesN/A
Alaska, Delta, JetBlue, SouthwestGiveaways for Cranky 5 Year Anniversary08/15/2011Yes08/16/2011
EmiratesFlight to Dubai07/14/2011Yes11/09/2011
11/16/2011
11/23/2011
TAAG Angola777 Delivery Ceremony06/03/2011NoN/A
American Airlines737 Delivery Flight05/17/2011NoN/A
Airline Passenger Experience ExpoFlights and Hotel for annual convention in Seattle04/15/2011Yes09/13/2011
09/19/2011
09/20/2011
IcelandairMedia trip to Iceland03/30/2011NoN/A
LufthansaTrip to Frankfurt for A380 back to SFO03/25/2011Yes05/12/2011
05/17/2011
US AirwaysFlights to Phoenix for Media Day02/28/2011NoNo
American Bar Association Forum on Air & Space LawFlight for speaking engagement on US Airways01/04/2011Yes02/28/2011
03/01/2011
Air New ZealandFlight to Seattle and 777 Delivery Flight12/07/2010No01/04/2011
British AirwaysFlight to London for BA Visit12/02/2010Yes01/20/2011
01/24/2011
01/25/2011
03/08/2011
Cathay PacificFlight to Hong Kong for New Seat Event10/27/2010NoN/A
SouthwestFlights and Hotels at Southwest Media Day10/14/2010Yes10/29/2010
11/1/2010
11/2/2010
11/3/2010
DeltaFlights to Atlanta for Headquarters Visit and Some Goodies from the Delta Museum08/25/2010Yes9/1/2010
9/2/2010
9/3/2010
9/13/2010
9/16/2010
9/20/2010
9/27/2010
10/1/2010
SouthwestFlight to Chicago and then Oshkosh07/14/2010NoN/A
LANTrip to Peru for SFO Launch05/10/2010NoN/A
US AirwaysFlight to Phoenix for Media Day03/02/2010Yes04/29/2010
04/30/2010
05/07/2010
Denver International AirportTransportation and Hotel provided for State of DIA panel participation01/28/2010Yes03/04/2010
03/19/2010
SwissTrip to Zurich for SFO Launch02/23/2010NoN/A
Air New ZealandTrip to Auckland for media event01/14/2010Yes01/25/2010
01/26/2010
02/01/2010
Milwaukee AirportAccess to Midwest Best Care Club12/08/2009Yes12/29/2009
SonyTwo week loan of Vaio P Series laptop11/04/2009Yes12/08/2009
United AirlinesLast United 737 flight (to SFO) and return10/27/2009Yes10/29/2009
JetSuitePrivate jet from Long Beach to Orange County10/21/2009Yes11/2/2009
Row 44Ride on wifi-equipped Grumman Albatross08/25/2009Yes8/25/2009
8/26/2009
British AirwaysTrip on new London/City to JFK service05/06/2009NoN/A
Delta Air LinesGift basket onboard for my brother’s engagement06/30/2009Yes07/01/2009
Star AllianceFree Round the World trip06/15/2009NoN/A
Southwest AirlinesTransportation from LAX to Dallas and overnight stay – winner schedule planning competition03/06/2009Yes04/03/2009
NintendoNintendo DS and Game02/12/2009Yes04/03/2009
British AirwaysFree trip on OpenSkies and back02/05/2009NoN/A
British AirwaysFree trip to opening of London/Heathrow Terminal 512/27/2008NoN/A
Pearl ResortsDiscounted hotel stays in French Polynesia07/24/2008Yes04/30/2009
05/01/2009
Emirates AirlinesVIP flight to nowhere on A38007/09/2008Yes08/07/2008
08/08/2008
Qantas/AirbusFlight to nowhere on A38011/27/2007Yes11/30/2007
ExpressJetFree transportation for two from Ontario to Tucson05/11/2007Yes05/14/2007
MAXjetFree roundtrip from LAX to London05/10/2007NoN/A
ExpressJet/LAWADinner with ExpressJet executives03/12/2007Yes03/16/2007
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